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personalised communication

This day and age people expect more sophisticated interaction with product and service providers. They

expect to be provided with relevant communication without the 'noise' that doesn't relate to them.

We build the communication around what your objectives are, and what raw data you have available (on your members, customers, employees etc). If you have a mass audience that you want to engage more closely with, then look at personalised communication.

Below are some examples addressing how we can work with companies to deliver personalised reports:
 
Employee Benefits Report – this is a glossy report that is distributed to all employees within a company outlining the full range of benefits available to them. As the report is highly personalized, there is a higher level of engagement from the employees when it comes to recognizing and valuing those benefits.
 
Suitable for: companies who wish to communicate their benefits offering more effectively in the quest to retain and attract good staff. The idea is to ‘place your benefits on the employee’s coffee table!’
 
 
Member Benefits Report (MBR) – this is a glossy report that is distributed to all the members of a superannuation fund, or personal investors, providing them with scenarios based on their own personal information. The personalization engages the member and helps them make an informed decision.
 
Suitable for: Superannuation providers and advisers who wish to provide a personalized report with relevant education that leads to a specific call to action.
 
 
Statement ‘Reinforcement’ – this is a 4-6 page brochure/flyer that accompanies annual statements/accounts. The idea of this flyer is to provide personalized information that re-enforces what is on the statement through personalized case studies and scenarios. This leads to a higher chance of engagement
 
Suitable for: Companies (industry funds, fund managers, department stores, banks) who send their clients a statement throughout the year.
 
Talk to us about personalising your communication to achieve more effective engagement.