Custom Publishing Case Study

Our client was a very successful and reputable company within the financial services sector. A decision to launch a custom magazine was based around this company viewing their own magazine as powerful brand and marketing collateral.

Key objectives for our client’s magazine were:

*       To launch a Customer loyalty program

*       Acquisition of more client data

*       Up sell, cross sell (new and existing offers)

*       Brand reinforcement

*       Cross promotion

*       Differentiating from competition

*       be a healthy mix of quality content and product information

With all the above in mind, the magazine had to read well (be very consumer focused) have strong calls to action without being blatant, and ultimately result in a high-quality magazine.

It was important that the magazine could be measured in terms of its effectiveness.

How the magazine helped our client

The magazine was seen as an ideal way to consolidate a number of messages into one medium that will have a longer shelf-life than existing communication methods such as brochures and other printed matter.

The magazine allowed our client to get closer to their clients through a high quality publication. The magazine reinforces quality, professionalism and strength.

A magazine is something that promotes a brand and conveys key messages without being 'in your face'. This is why our client’s magazine strategy was successful; it had a nice mix of content which their clients and prospects wanted to read.

And one last thing...it was measurable!