Custom Publishing

Through a key partner (Blue Sky Publishing) we can offer custom publishing programs that deliver results and get you noticed. This is referring (in most cases) to a magazine from your company to your customers, with a healthy mix of information, education, news, lifestyle, case studies and features.

Custom publishing is a type of marketing that generally takes the form of a magazine, periodical, or newsletter. Editorial content of these publications generally supports the marketing vision of the underwriting entity.

Customers would rather read about a company in a custom magazine than in an ad.

It turns out that one of the most time-tested formats — a custom magazine — remains one of the most innovative and fresh communication tools. Custom magazines reach out to customers, engage them on their own terms, and drive them to the Web for more actionable information.

Blue Sky Publishing is a specialist publisher of custom magazines. Avant Solutions understands and works in the financial services industry, so we have joined forces in the custom publishing of magazines within the spectrum of financial services.

We align the strategic objectives of your company with the information needs of your target audience. This occurs through the creative delivery of a magazine that makes people want to take action: buy a product, participate in a service, or feel an emotional connection with your brand.

You can focus on your core business while we manage your publishing strategy.

It’s our business to develop your business by producing publications that work for you and are valued by your customers.

We would love to talk to you about:

• Creating a new look for your existing magazine.
• Developing new publications.

The first step is to develop a business case to determine the ROI and overall logistics. What does your company want to achieve from doing this?

We can talk to you about ideas and a magazine strategy around any particular customer group that you wish to target, including:

RETAIL - a group consisting of transactional account holders (cheque and savings), credit card customers and home loan customers.

COMMERCIAL - your business and institutional customers with needs for leasing solutions, business loans, insurance, merchant facilities, factoring, cash-flow lending etc.

WEALTH MANAGEMENT / INVESTMENT - customers from the accumulation stage through to post retirement. This includes corporate superannuation.

Talk to us about a quote and initial ideas for a quality custom magazine.